Design reviews or critiques are a favorite pastime. While my righteous indignation of having to suffer a bad website can still evoke some pointed criticism, I’m trying to keep things in perspective.
I’ve talked about critiquing designs in the past, but here, I’m talking about those informal critiques of designs created or constructed by other people or organizations. You know, the ones that usually start with “WTF were they thinking!?!”
The objects of such informal critiques are legend. A search for design fails in Google returns 270,000,000 results to me (in 0.3 seconds, so it must be a popular search). I remember talking about some of these design fails in design classes, but I’ve been involved with designing, building, and shipping long enough to know these examples of design fails are team efforts.
Full disclosure, I still shout “WTF?!” from time to time in spite of the following introspection, but my hope is that reflecting on these points will help me view them with a little more perspective. I write this so that you might, as well.
WTF?!
Let’s start with that point when you’re using a website that is sporting the latest version of Gordian-knot navigation or TV remote control and you’re wondering aloud how anyone could design such a mess, let alone ship it for what seems like the sole purpose of causing you grief. Of course, YOU would NEVER commit such a crime against humanity!
Would you?
Have you? (Be honest.)
If you’ve shipped more than one or two documents, products, web-sites, or you name it, then in all likelihood you, too, have published or shipped something that someone, somewhere, at some time will say WTF?! when they use it. It’s almost impossible not to and here’s why.




