As Hannibal of the A-Team would say, “I love it when a plan comes together!”
I responded to this post in Quora from someone asking for advice on how to improve their website. There was lots of good, 1st-person, advice when I read it, so I suggested that they go to their target demographic ask them what they thought.
Have you tried usability testing it with some people from your target market? E.g. go to a local university with this [home page image] on a tablet, or even just a photo on a clipboard, and ask people a few questions:
a) What does this page inspire you to do? Tell me more about that. (after each question)
b) Where would you click?
c) What would you expect to find after you clicked?
d) Would you sign up for this? Why/why not?
e) What does “verified” mean to you?
f) Thank you! here’s a gift card for a coffee.
If you started after breakfast, I would imagine you’d have a much better sense of what you need to improve by lunch time.
Later, I read this comment to the post.
Bob, I actually did usability testing today as you advised and got some real feedback from students. It really helped in understanding what would resonate with students.
I also want to do A/B testing to see which messaging converts better. Do you happen to know any resource (website)?
Thanks a lot for your feedback
Happy to help!