This quarter’s speaker series in HCDE (the University of Washington’s department of Human-Centered Design & Engineering) is off to a great start with Paul Elrif’s presentation titled, Please Stop Working on UX No One Really Needs.
Paul presents some examples of UX design gone astray and how UX designers and researchers can help keep it on track.
A key takeaway to ponder from the talk:
“People/teams behave in the way they are rewarded.”
When you know how [the] people [in the room] are rewarded, you’ll know how to reach them. Unfortunately, he says, that too often teams are rewarded for shipping more than for meeting the customers’ requirements.
It’s too bad that he had only 45 minutes because he was just getting to the ‘good part’–what to do about it.
Maybe in his next installment?