In my previous post, Measuring your technical content – Part 1, I described some content goals and how those might be defined and measured for an introduction topic. I this post, I look at Getting Started topics.
Getting Started topics
If Introduction topics bring people in by telling them how your product can help them, Getting Started topics are where you show them how that works. Readers who come here from the Introduction topic will want to see some credible evidence that backs up the claims made in the Introduction topic and these topics are where you can demonstrate that.
Technical readers will also use this as the entry point into the technology, so there are at least two customer journey paths intersecting here.
- One path will come to a conclusion here, moving from the Introduction page to see the value and then the Getting Started topic to see how it works
- Another path starts from the Getting Started page (already understanding the value proposition of the product) and moving deeper into the technology to apply it to their specific case.
Because at least one of the customer journeys through the Getting Started topics are less funnel-shaped than for the Introduction topics (some are almost inverted funnels), it’s important to start with the goals and required instrumentation before writing so that you can design your page to provide the information that the customer needs for their goals as well as the data you’ll need to evaluate the page (your goal).
So, in that case, what how might you measure such a topic’s success?