I had the pleasure of joining the Boulder/Denver WriteTheDocumentarians at their meetup in Denver, last month. I presented a short talk on what I had learned about measuring the value of content that is typically produced by technical writing, which started an enlightening conversation with the group.
I’ve linked the slides and provided a brief narrative to go with them, here. Unfortunately, you had to be there to enjoy the conversation that followed–a good reason to not miss these events!
Measuring content value is a process, not a destination
For some, the idea of measuring the value of technical writing requires a shift in thinking. Measuring the value that content provides is just one step in the process of setting and evaluating content goals (see also Design Thinking). Without getting too philosophical, the first realization to make is that
You can’t measure value until you define what is valuable.
Value, however, can take many shapes, and different people in your organization will likely define value differently, especially when it comes to content.
Continue reading “Measuring Value for WriteTheDocs Boulder”